Rihanna performed in the Super Bowl 2023 Halftime Show on Sunday. This long-awaited concert marked the singer’s first return on stage in over six years, and fans have been anticipating what she could do, with rumors spreading that she might even reveal a pregnancy.
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At a press conference before the show, Rihanna stated that she was fully committed to her performance: “I put my all into everything I do, whether it’s the Super Bowl, a makeup product, or Savage lingerie. My name is on the line, and I have to stand by it.”
Every year, the NFL invites some of the greatest names in music to perform, and the Super Bowl Halftime Show has become a sought bucket-list experience for many musicians, including Beyoncé, Lady Gaga, and Paul McCartney. The exposure may be tremendous, resulting in stratospheric record sales and streaming statistics that much outweigh the one-time performance fee.
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The NFL covers the costs of the production, which can run into millions, accounting for the various stunts and effects that performers often include. For example, Shakira and J-Lo’s 2020 halftime show cost $13 million. The NFL also covers travel expenses for the musicians, but there is no direct payment for the performance.
Rihanna is also rumored to be doing an Apple+ documentary about her journey leading up to the Super Bowl, making her performance all the more exciting. Don’t miss it!